OVERVIEW

Visit California is a nonprofit organization that promotes tourism to and within California. Visit California hosts the Outlook Forum, an annual conference where tourism professionals gather to discuss travel and tourism industry. The branding for Outlook Forum 2025 is inspired by the vibrant energy of Los Angeles. Bold colors and immersive photography capture the city’s dynamic spirit, while the theme “The Gateway City” highlights cultural events, scenic views, and iconic landmarks. As a graphic design intern, I contributed to designing of the event's splash screen and digital signage for promoting sustainability. My work supported the event's visual identity so it helped communicate key messages in a clear and engaging way to attendees.